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Test Bank: International Marketing (4th Asia-Pacific Edition) – Kotabe, Marshall, Ang, Griffiths, Roberts, Voola, & Helsen
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    Test Bank: International Marketing (4th Asia-Pacific Edition) – Kotabe, Marshall, Ang, Griffiths, Roberts, Voola, & Helsen

  • This is the complete, expert-verified test bank for the 4th Asia-Pacific edition of International Marketing. It provides a robust collection of multiple-choice and descriptive questions with detailed general feedback for every chapter. The resource focuses on the modern globalized marketplace, covering critical topics such as social media strategies, online marketplaces (eBay, Amazon, iTunes), and the power of social networking in consumer purchase decisions. Additionally, it explores regional m...
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