Business to business marketing

University of South Africa (Unisa)

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MNM2604 ASSIGNMENT 2 (QUESTIONS AND ANSWERS) SEMESTER 2 2025 MNM2604 ASSIGNMENT 2 (QUESTIONS AND ANSWERS) SEMESTER 2 2025
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    MNM2604 ASSIGNMENT 2 (QUESTIONS AND ANSWERS) SEMESTER 2 2025

  • MNM2604 ASSIGNMENT 2 (QUESTIONS AND ANSWERS) SEMESTER 2 2025
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2025 Study guide update for new prescribed textbook
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    2025 Study guide update for new prescribed textbook

  • This is what I found when comparing the references in the study guide to Makhitha, K.M. 2024. Business-to-Business Marketing, 3rd edition and Makhitha, K.M. 2024. Business-to-Business Marketing, 2nd edition. Where I could not locate the content in the newly prescribed textbook, I inserted the relevant context from the previous edition. I believe it is extremely unfair to students, who pay substantial fees, to receive study guides that contain inaccurate or outdated references. UNISA has let us ...
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MNM2604 ASSIGNMENT 02 SEMESTER 1
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    MNM2604 ASSIGNMENT 02 SEMESTER 1

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MNM2604 ASSESSMENT 02 SEMESTER 01 2025
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    MNM2604 ASSESSMENT 02 SEMESTER 01 2025

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MNM2604 ASSIGNMENT 02 SEMESTER 1 2025
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    MNM2604 ASSIGNMENT 02 SEMESTER 1 2025

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MNM2604 ASSESSMENT 02 SEMESTER 01 2025  Lungilicious, a proudly South African fresh juice brand specialising in indigenous fruits and herbs, stands at a critical juncture where strategic business-to-business (B2B) marketing could significantly enhance its
  • Essay

    MNM2604 ASSESSMENT 02 SEMESTER 01 2025 Lungilicious, a proudly South African fresh juice brand specialising in indigenous fruits and herbs, stands at a critical juncture where strategic business-to-business (B2B) marketing could significantly enhance its

  • MNM2604 ASSESSMENT 02 SEMESTER 01 2025 Lungilicious, a proudly South African fresh juice brand specialising in indigenous fruits and herbs, stands at a critical juncture where strategic business-to-business (B2B) marketing could significantly enhance its competitive advantage. The business faces the task of expanding its reach into new markets while maintaining the authenticity and cultural significance of its product offering. This essay applies theoretical frameworks and concepts from Makhi...
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MNM2604 ASSESSMENT 02 SEMESTER 1 2025  INTRODUCTION QUESTION 1.1 Based on the market segmentation principles in chapter 5, formulate a micro-segmentation strategy for Lungilicious fresh indigenous juice, using seven variables in the micro-segmentation QUE
  • Essay

    MNM2604 ASSESSMENT 02 SEMESTER 1 2025 INTRODUCTION QUESTION 1.1 Based on the market segmentation principles in chapter 5, formulate a micro-segmentation strategy for Lungilicious fresh indigenous juice, using seven variables in the micro-segmentation QUE

  • MNM2604 ASSESSMENT 02 SEMESTER 1 2025 INTRODUCTION QUESTION 1.1 Based on the market segmentation principles in chapter 5, formulate a micro-segmentation strategy for Lungilicious fresh indigenous juice, using seven variables in the micro-segmentation QUESTION 1.2 Based on the product positioning process in chapter 5 of the textbook. Describe six steps in the product positioning process (You will receive 6 marks for the theoretical discussion of the steps in the product positioning process...
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MNM2604 Assignment 3 Semester 1 Memo | Due 30 April 2025 MNM2604 Assignment 3 Semester 1 Memo | Due 30 April 2025
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    MNM2604 Assignment 3 Semester 1 Memo | Due 30 April 2025

  • MNM2604 Assignment 3 Semester 1 Memo | Due 30 April 2025. All questions fully answered. INTRODUCTION………………………………………………………………………………..4 QUESTION 1.1………………………………………………………………………………….4 Based on the market segmentation principles in chapter 5, formulate a microsegmentation strategy for Lungilicious fresh indigenous juice, using seven variables in the micro-segmentation………...
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MNM2604 assignment 2 semester 1 2025
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    MNM2604 assignment 2 semester 1 2025

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