Business to business marketing
University of South Africa (Unisa)
Here are the best resources to pass Business to business marketing. Find Business to business marketing study guides, notes, assignments, and much more.
Popular textbooks
All books 3 HideAll 46 results
Sort by:
-
Summary
2025 Study guide update for new prescribed textbook
-
--195May 20252024/2025
- This is what I found when comparing the references in the study guide to Makhitha, K.M. 2024. Business-to-Business Marketing, 3rd edition and Makhitha, K.M. 2024. Business-to-Business Marketing, 2nd edition. Where I could not locate the content in the newly prescribed textbook, I inserted the relevant context from the previous edition. 
I believe it is extremely unfair to students, who pay substantial fees, to receive study guides that contain inaccurate or outdated references. UNISA has let us ...
-
$6.36 More Info
SusannaKoekblik
-
Essay
MNM2604 ASSESSMENT 02 SEMESTER 01 2025 Lungilicious, a proudly South African fresh juice brand specialising in indigenous fruits and herbs, stands at a critical juncture where strategic business-to-business (B2B) marketing could significantly enhance its
-
--113April 20252024/2025A+
- MNM2604 ASSESSMENT 02 SEMESTER 01 2025 
 
Lungilicious, a proudly South African fresh juice brand specialising in indigenous fruits and herbs, stands at a critical juncture where strategic business-to-business (B2B) marketing could significantly enhance its competitive advantage. The business faces the task of expanding its reach into new markets while maintaining the authenticity and cultural significance of its product offering. This essay applies theoretical frameworks and concepts from Makhi...
-
$4.45 More Info
BMZAcademy
-
Essay
MNM2604 ASSESSMENT 02 SEMESTER 1 2025 INTRODUCTION QUESTION 1.1 Based on the market segmentation principles in chapter 5, formulate a micro-segmentation strategy for Lungilicious fresh indigenous juice, using seven variables in the micro-segmentation QUE
-
--117April 20252024/2025A+
- MNM2604 ASSESSMENT 02 SEMESTER 1 2025 
 
INTRODUCTION 
QUESTION 1.1 
Based on the market segmentation principles in chapter 5, formulate a micro-segmentation strategy for Lungilicious fresh indigenous juice, using seven variables in the micro-segmentation 
QUESTION 1.2 
Based on the product positioning process in chapter 5 of the textbook. Describe six steps in the product positioning process (You will receive 6 marks for the theoretical discussion of the steps in the product positioning process...
-
$4.45 More Info
excelgateinstitute
-
Exam (elaborations)
MNM2604 Assignment 3 Semester 1 Memo | Due 30 April 2025
-
--411April 20252024/2025A+
- MNM2604 Assignment 3 Semester 1 Memo | Due 30 April 2025. All questions fully answered. INTRODUCTION………………………………………………………………………………..4 
QUESTION 1.1………………………………………………………………………………….4 
Based on the market segmentation principles in chapter 5, formulate a microsegmentation 
strategy for Lungilicious fresh indigenous juice, using seven variables in 
the micro-segmentation………...
-
$3.50 More Info
Aimark94