Consumer Behaviour 212

University of Pretoria (UP)

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Consumer Behaviour

Elrie Botha, Gift Donga, Danie du Toit, Lené Ehlers, Tania Maree, Virimai Mugobo, Richard Shambare

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BEM212 CHAPTER 1 - INTRODUCTION TO CONSUMER BEHAVIOUR NOTES

BEM212 CHAPTER 1 - INTRODUCTION TO CONSUMER BEHAVIOUR NOTES
Summary • 4 pages • 2023

BEM212 CHAPTER 1 NOTES. THESE NOTES ARE MADE USING LECTURE SLIDES, NOTES FROM CLASS AND THE FOLLOWING TEXTBOOK: CONSUMER BEHAVIOUR - SOUTH AFRICAN PSYCHOLOGY AND MARKETING APPLICATIONS - 2nd EDITION.

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BEM212 CHAPTER 2 - CONSUMER MOTIVATION NOTES

BEM212 CHAPTER 2 - CONSUMER MOTIVATION NOTES
Summary • 4 pages • 2023

BEM212 CHAPTER 2 NOTES. THESE NOTES ARE MADE USING LECTURE SLIDES, NOTES FROM CLASS AND THE FOLLOWING TEXTBOOK: CONSUMER BEHAVIOUR - SOUTH AFRICAN PSYCHOLOGY AND MARKETING APPLICATIONS - 2nd EDITION.

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BEM212 CHAPTER 3 NOTES - LEARNING & INFORMATION PROCESSING

BEM212 CHAPTER 3 NOTES - LEARNING & INFORMATION PROCESSING
Summary • 3 pages • 2023

BEM212 CHAPTER 3 NOTES. THESE NOTES ARE MADE USING LECTURE SLIDES, NOTES FROM CLASS AND THE FOLLOWING TEXTBOOK: CONSUMER BEHAVIOUR - SOUTH AFRICAN PSYCHOLOGY AND MARKETING APPLICATIONS - 2nd EDITION.

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BEM 212 CHAPTER 4 NOTES - CONSUMER PERCEPTIONS

BEM 212 CHAPTER 4 NOTES - CONSUMER PERCEPTIONS
Summary • 3 pages • 2023

BEM212 CHAPTER 4 NOTES. THESE NOTES ARE MADE USING LECTURE SLIDES, NOTES FROM CLASS AND THE FOLLOWING TEXTBOOK: CONSUMER BEHAVIOUR - SOUTH AFRICAN PSYCHOLOGY AND MARKETING APPLICATIONS - 2nd EDITION.