Marketing Management 324

This document will assist in preparation for the long question in the examination.

Summaries and additional class notes from all the work covered during the semester. Includes all chapters covered and tested in A1 and A2.

Notes summarising chapter 1 to chapter 9 for Services Marketing 324. Special notes are included that highlight what is important for assessments.

This document is made up of theory that we were told in an A1 summary class that is the most important to learn for the A1

This is a very short summary of the theory that would work well for application-style questions in the A1.