communication

North-West University (NWU)

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Lecture notes Communication (KCOM328)

Class notes

Lecture notes Communication (KCOM328)
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21

August 2024

2024/2025
Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity that remains consistent across distinct media channels.
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Summary - Communication (KCOM328)

Summary

Summary - Communication (KCOM328)
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August 2024

2024/2025
Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity that remains consistent across distinct media channels.
sizwesanele18
$6.86 More Info

Exam (elaborations) Communication (KCOM328)

Exam (elaborations)

Exam (elaborations) Communication (KCOM328)
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August 2024

2024/2025

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Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity that remains consistent across distinct media channels.
sizwesanele18
$8.11 More Info