brand and marketing

IIE Varsity College (VC)

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Marketing / principles of Marketing. tuten
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October 2025

2025/2026
exam notes cover everything from Chapters 1 to 12 in the Principles of Marketing for a Digital Age textbook, plus all my lecturer’s key exam focus areas. They include all the major definitions, frameworks, and examples that the exam usually asks about — like the 7Ps, STP model, SWOT, PESTLE, Porter’s Five Forces, SMART objectives, IMC, Product Life Cycle, and Brand Identity vs Brand Image. Each chapter has: A summary that explains the main theory in simple terms Examples using ...
sophiekotton
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