WGU D376
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Exam (elaborations)
WGU D376 Task 2 Questions With 
Complete Solution
NewLexi Anderson 
Product, Price, and Customer Experience (VQM2) 
Task 2 
2 November 2025 
Pricing Strategies and Tactics 
A. There are both internal and external factors that influence consumer price perception. 
Some internal factors include: 
• Brand image- A company’s image will influence price perception. If the 
company is reputable a customer may be willing to spend more on the 
product. If consumers have a negative perception of the brand, then the 
consumer may begin to go to...