MKT 461 (MKT461)
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MKT 461/ MKT461 Exam 1 Updated With Correct Answers [Already Graded]
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MKT 461/ MKT461 Exam 1 Updated With Correct Answers [Already Graded] 
Retailing - ANS: Adds value to products and services sold to consumers. 
•Stores, apps, and online. 
•May include lodging in a motel, home-delivered pizza. 
- At the end of the supply chain 
 
Evolution of retailing - ANS: •More than 80% of retail sales still made in stores. 
•The COVID-19 pandemic drove more people to online purchases. 
•250 of the top-earning retailers take in revenues in excess of $4.5 trillion. 
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