MKT 100

Principles of Marketing MKT 100 Exam 1 (Chapters 1-8) 1. Hannah and Ellen rely on consistent messages received via word of mouth, and are older and more conservative than other customers of Product X. Hannah and Ellen most likely most likely fall into which of the following categories? A late majority 2. The are a group of approximately 10-15% of the population who is so influential that the loss of one of these customers costs the firm more than the loss of later adopters. Early adopters 3. ...