IOP 3708 NOTES

• Theories and definitions of behavioural finance and behavioural economics and Neuroeconomics are researched to explain investment behaviour and the challenges to market efficiency • Standard economic theory and behavioural economic theory are compared with examples. Prospect theory, framing and mental accounting are defined, described and applied to explain behaviour • Systematic biases, heuristics, overconfidence, emotional foundations and values distortion are defined. How these cau...