IOP 3708 NOTES
123 University
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Iop 3708 Notes
123 University
IOP 3708 NOTES
• Theories and definitions of behavioural finance and behavioural economics and Neuroeconomics are researched to explain investment behaviour and the challenges to market efficiency 
• Standard economic theory and behavioural economic theory are compared with examples. Prospect theory, 
framing and mental accounting are defined, described and applied to explain behaviour 
• Systematic biases, heuristics, overconfidence, emotional foundations and values distortion are defined. How these cau...
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