MBA MFT
Capella University
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Association of Marital and Family Therapy Regulatory Board's Tests Compilation Bundle
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MBA MFT Study Cards| 254 QUESTIONS| WITH COMPLETE SOLUTIONS
- Exam (elaborations) • 18 pages • 2023
- Available in package deal
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- $12.99
- + learn more
major segmentation variables (4) correct answer: (1) geographic, (2) demographic, (3) psychographic, (4) behavioral 
 
penetrated market correct answer: set of customers who are buying the company's product 
 
target market correct answer: qualified available market the company decides to pursue 
 
available market correct answer: set of consumers who have interest, income, and access to a particular offer 
 
potential market correct answer: set of consumer with a sufficient level of inter...
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