BUSI 520 MARKETING MANAGEMENT GROUP PROJECT – DOVE (BUSI520)

BUSI 520 MARKETING MANAGEMENT GROUP PROJECT – DOVE Instractor Institution BUSI 520 Summer Date Instructor Marketing Management Group Project, Group 2 Dove Introduction For over a half a century ago Dove’s brand was introduced to the United States, making leaps and bounds in health and beauty department. The marketing strategy has been capturing the attention of woman with their body wash, soap, shampoo, and other products. With the use of new and advanced marke...