AUI 3703 ASSIGNMENT 2

2.1. Discuss the mission of ReadAlot in the context of organisational performance. Elaborate on the relationship between mission and performance objectives.  The mission statement as a managerial tool, allows management the power to direct the behaviour of individuals and teams within an organisation.  The mission statement has three crucial functions: o It communicates the purpose of the organization to stakeholders(customers, employees, shareholders and investors), o It appraises ...