Marketing

Harward Business School

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Buzz-building activities
  • Buzz-building activities

  • Essay • 2 pages • 2021
  • Available in package deal
  • Buzz-building activities The Three (3) Buzz-building activities are – using influencers, creating suspense, and guerilla technique. • Using influencers who have huge followers to create a buzz by inserting the product ad campaign on their programs like popular TikTok stars are made to create content for promoting products. Kim Kardashian is one such social media influencer that plays a huge role in buzz advertisement. • Creating suspense for building up enthusiasm in the product like w...
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