COM 4321

Western Governers University

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Essay

POSB Bank's Case Study
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4

January 2024

2023/2024

A+
POSB Bank is a Singaporean bank providing consumer banking operations and is the eldest local Bank in uninterrupted existence in Singapore. The banking institution functions as a member of DBS Bank, which bought the organization and its affiliates. Before its purchase, the Bank was a significant public bank delivering low-cost financial operations to Singaporeans. This paper will provide a blog post analysis of POSB Bank using the social capital theory and PR strategy on POSB Bank.
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