Unit 2
Ashford University
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UNIT 2 BTEC BUSINESS LEARNING AIM B AND C ASSIGNMENT YEAR 2023
- Exam (elaborations) • 12 pages • 2023
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UNIT 2 BTEC BUSINESS LEARNING AIM B AND C 
ASSIGNMENT YEAR 2023 
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ASSIGNMENT; RESEARCH AND PLAN A MARKETING CAMPAIGN 
UNIT 2 
BTEC BUSINESS ASSIGNMENT 
INTRODUCTION 
The aim of this thesis is to create an efficient and working marketing campaign, 
for a new range of products Simply us and Ours for the company Passionate 
About Food Ltd. 
The aspects of this marketing campaign have been adjusted to fit the company 
size, seeing as it is hoping to grow in the near future. Frameworks ha...
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