OTE2601

This document contains workings, explanations, and solutions to the OTE2601 Assignment 1 2023. QUESTION 1 In a proposed marketing plan, everything is included that must be done to convey the product or service to the consumer and/or the target market. Elaborate on the 4 P instruments or steppingstones that are necessary to make the plan functional. (25) QUESTION 2 Consumers should learn to act responsibly and to cultivate conservation values. This must be interwoven with economic literacy in pri...