Marketing
Miami Dade College
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Exam (elaborations)
MARKETING MISC Astor Lodge Suites.
Miami Dade College
MARKETING
MARKETING MISC Astor Lodge Suites Industry Analysis Porter’s Five Forces: COMPETITIVE RIVALRY: • Types of competitors: o Limited-service hotels o Economy hotels: Red Roof Inn and Motel 6 o Full service midscale hotels: Holiday Inn and Ramada • Segmented Industry • Competition based on amenities, price and service. • 4.4 million hotel rooms in the US • Hotel Industry experienced a downturn after 9/11 POWER OF SUPPLIER • Astor Lodge Suites supplies mainly the business pa...
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