Marketing

Miami Dade College

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Exam (elaborations)

MARKETING MISC Astor Lodge Suites.
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9

March 2021

2020/2021

A+
MARKETING MISC Astor Lodge Suites Industry Analysis Porter’s Five Forces: COMPETITIVE RIVALRY: • Types of competitors: o Limited-service hotels o Economy hotels: Red Roof Inn and Motel 6 o Full service midscale hotels: Holiday Inn and Ramada • Segmented Industry • Competition based on amenities, price and service. • 4.4 million hotel rooms in the US • Hotel Industry experienced a downturn after 9/11 POWER OF SUPPLIER • Astor Lodge Suites supplies mainly the business pa...
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