BUSINESS 107

Yale University

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Test-Bank-for-Marketing-Management-15th-Edition-by-Philip-Kotler-Kevin-Lane-Keller

Test-Bank-for-Marketing-Management-15th-Edition-by-Philip-Kotler-Kevin-Lane-Keller
Other • 65 pages • 2021

Test Bank for Marketing Management 15th Edition by Keller & Kotler Link download full: 5th-edition-by-keller-kotler 1 Marketing Management, 15e (Kotler) Chapter 2 Developing Marketing Strategies and Plans B) strategic marketing plan C) corporate tactical plan D) corporate 1) The task of any business is to ________. A) create customer needs B) differentiate in terms of cost of production C) deliver customer value at a profit D) reduce competition E) communicate similar value as pro...