CMN3

Dominican University Of California

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1.2 The Communication Process – Communication in the Real World
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16

February 2023

2022/2023
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Transmission Model of Communication The transmission model of communication describes communication as a linear, one-way process in which a sender intentionally transmits a message to a receiver (Ellis & McClintock, 1990). This model focuses on the sender and message within a communication encounter. Although the receiver is included in the model, this role is viewed as more of a target or end point rather than part of an ongoing process. We are left to presume that the receiver either successf...
DrPhilip
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