Philosophy 105 (PHIL105)

Ethical Egoism. Ethical egoism is the normative theory that the promotion of one's own good is in accordance with morality. In the strong version, it is held that it is always moral to promote one's own good, and it is never moral not to promote it.

When individuals are deciding what to do for themselves alone, they consider only their own utility. For example, if you are choosing ice cream for yourself, the utilitarian view is that you should choose the flavor that will give you the most pleasure.