MKT 100 (MKT 100)

California Southern University

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MKT 100 Week 10 Assignment 2: Situation Analysis (Amazon)/ Rated A+

MKT 100 Week 10 Assignment 2: Situation Analysis (Amazon)/ Rated A+
Exam (elaborations) • 5 pages • 2020

Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction, and loyalty. What do the customers buy/use? What changes can the company/brand expect in the future? How can the company/brand better serve its customers? Include information about potential opportunities and threats. 2. Company 3. Context Define thecurrent business environment. Include information about political, legal, economic technol...