AMP 425

Grand Canyon University

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AMP 425 topic 4 Discussion 1
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February 2021

2020/2021
Identify and describe three or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing. Market segmentation involves aggregating prospective buyers in to groups or segments with common needs and who will respond similarly to a marketing action (Kerin & Hartley, 2016). For those that work in marketing, they are faced with the challenge of trying to improve their marketing strategy, one way to accomplish this is to use a tactic that segments their ta...
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