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For P7, learners must describe the processes to be followed when clearing and vacating the event. They must include how the event evaluation should be coordinated, the preparation and circulation of materials, and any budgetary reconciliation. Evidence can be in the form of a report or presentation.

For P5, learners must demonstrate how they have provided support such as greeting delegates, checking equipment is working, taking notes and recording attendance and cancellations. Evidence can be in the form of observation records or witness testimonials, together with a written account.

For P5, learners must demonstrate how they have provided support such as greeting delegates, checking equipment is working, taking notes and recording attendance and cancellations. Evidence can be in the form of observation records or witness testimonials, together with a written account.

For P3 and P4, learners must provide evidence of planning the business event which includes tasks such as booking a venue, identifying resources, arranging travel and accommodation, organising materials, health, safety and security of the venue and equipment, etc. The plan should identify estimated timescales and budget allocations.

For M3, learners can build on P5 and identify different methods of evaluation, for example a questionnaire for delegates or a debriefing session, explaining how they contribute to identifying problems and providing solutions for future events.

For M2, learners can build on P2 and identify the event, for example an in-house training seminar or an off-site exhibition, explaining the similarities and differences of the key planning activities they will need to undertake.

For P5, the promotional campaign learners design should follow from its associated campaign/creative brief. In designing the campaign learners should apply what they have learned about target marketing and promotional mix.

For P5, the promotional campaign learners design should follow from its associated campaign/creative brief. In designing the campaign learners should apply what they have learned about target marketing and promotional mix. For M3, learners should provide a rationale for their promotional campaign, explaining why it is expected to achieve its goals.

For P3, learners should explain clearly the contribution of advertising agencies towards the promotional success of a selected product. If this is developed further into a full explanation of the relative merits of using professional agencies then M2 can be achieved. For P4, learners need to explain the reasons behind the choice of media for a successful promotional campaign. To do this they should apply appropriately selected areas from the unit.

In order to pass the unit, learners must meet all the requirements of the pass grade criteria. At its simplest, for P1, this may relate to raising sales or establishing a local profile. For P2, the activity may be connected to the promotion of a selected product as part of the application of the marketing mix as organisations select price points, highlight product quality or secure appropriate placement. In this way, learners can see, and explain, promotional activity in a broader marketing cont...