Principles of Marketing- Chapters 1-14 Dr. Smith T
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Principles of Marketing- Chapters 1-14 Dr. Smith T 1
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Marketing - -An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders -Marketing Mix - -Product, Price, Place, Promotion -Four P's - -Product, Price, Place, Promotion -Triple Bottom Line - -A business strategy that includes social, economic, and environmental criteria. -Societal Marketing Concept - -a management philosophy that ma...
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Principles of Marketing- Chapters 1-14 Dr. Smith T•Principles of Marketing- Chapters 1-14 Dr. Smith T