MKTG 322 - Exam 1 - Consumer Behavior Questions an
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MKTG 322 - Exam 1 - Consumer Behavior Questions an 1
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Consumer Behavior - -The totality of consumer decisions with respect to the acquisition, consumption, and disposal of goods, services, time, and ideas by human decision-making unit -Customer Journey - -1. Pre-purchase: searching for products 2. Purchase 3. Post-Purchase: consumption & disposal (Consumption may be 1 time or multiple, single or shared, and public or private) (disposal: trash, recycle, or give away?) -Consumer Journey Steps Expanded - -1. Search 2. Purchase 3. Consump...
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MKTG 322 - Exam 1 - Consumer Behavior Questions an•MKTG 322 - Exam 1 - Consumer Behavior Questions an