Theme 1&4
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Edexcel A Level Business May-June 2024 Question Paper 1
- Exam (elaborations) • 32 pages • 2025
- $8.08
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Paper 1 focuses on:
Theme 1: Marketing and People
Theme 4: Global Business
Theme 1 – Marketing and People
Meeting customer needs
Market research & segmentation
Marketing mix (4Ps)
Entrepreneurs & leadership
Recruitment, training, motivation
Understanding different markets (mass vs niche)
Theme 4 – Global Business
Globalisation – causes & effects
Expanding internationally – opportunities & challenges
Multinational companies (MNCs)
Cultural & economic differences
Glob...
Exam (elaborations)
Edexcel A Level Business May-June 2024 Question Paper 1
Last document update:
ago
Paper 1 focuses on: Theme 1: Marketing and People Theme 4: Global Business Theme 1 – Marketing and People Meeting customer needs Market research & segmentation Marketing mix (4Ps) Entrepreneurs & leadership Recruitment, training, motivation Understanding different markets (mass vs niche) Theme 4 – Global Business Globalisation – causes & effects Expanding internationally – opportunities & challenges Multinational companies (MNCs) Cultural & economic differences Glob...
$8.08
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