Public Relations & Reputation Management

lecture notes Public Relations and Reputation Management

These notes provide an overview of all the important theories, models and examples from the Public Relations & Reputation Management field. From crisis communication to stakeholder management and reputation restoration — everything is clear and structured. Includes current examples such as United Airlines and other cases discussed in the lectures. Perfect for preparing for the exam or if you missed a lesson!

a summary oft he lectures and what will be in the exam

In this document, questions that help you get an overview of the material. I'm also selling a file with a summary of the literature: the Corporate Communication book and articles - be sure to take a look!

In this document, all the literature chapters are summarized, along with the articles:) 47 pages of all interesting information needed to pass this course! Success

All lectures by A. Lopes including many examples! I'm also selling a summary of the book, articles and extra exam questions:)

includes: 1 Defining Corporate Communication 4 Stakeholder Management and Communication 5 Corporate Identity, Branding and Corporate Reputation 6 Communication Strategy and Strategic Planning 7 Research and Measurement 8 Media Relations 9 Employee Communication 10 Issues Management 11 Crisis Communication 12 Leadership and Change Communication 13 Corporate Social Responsibility (CSR) and Community Relations - Guest lecture Gregor Halff - Dutton, J. E., & Dukerich, J. M. (1991). Keep...

Clear explanations for each lecture, including a table of contents, making it easy to search for topics.

This is a summary of Joep Cornelissen's book 'Coroprate Communication, A Guide to Theory & Practice' for the Public Relations and Reputation Management course at VU Amsterdam. The summary consists of the following chapters: 1 and 4 to 13

Public Relations and Reputation Management(S_PRRM1); DETAILED LECTURE NOTS, ARTICLES, ADITIONAL QUESTIONS AND MORE