Marketing and Persuasive Communication

Vrije Universiteit Amsterdam (VU)

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  • Summary

    Summary of the book

  • Summary of the chapters 1,2,3,4,5,6,7,8,9,10,11,12 & 13 of the book 'The dynamics of persuasion'. Also extra chapter from Kardes (2,3, & 12) and a chapter from Brown (4)
  • ElineRijnsburger
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