Theories of Marketing

Universiteit van Amsterdam (UvA)

Here are the best resources to pass Theories of Marketing. Find Theories of Marketing study guides, notes, assignments, and much more.

Philip Kotler, Gary Armstrong

7 documents

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Summary

Full Summary of all the articles of Theories of marketing
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October 2025

2025/2026
This summary for Theories of Marketing condenses the key marketing theories, frameworks, and research from multiple complex academic articles into one clear, organized document. Ideal for the Master Business administration, because it highlights essential concepts, practical examples, and exam-relevant insights, helping to quickly understand and revise the marketing ideas without reading the full articles.
juliazijlstra
$9.67 More Info

Summary

Complete summary notes for your Theories of Marketing Exam!
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April 2025

2024/2025
Final Grade 9.5!! This summary includes all the content from the lecture and readings (as discussed during lectures) of Theories of Marketing. It has a clear color code that will help you understand the material and includes extra information (in blue) that clarifies content or gives personal examples to help you reflect on the course material.
mireiagandia
$20.17 More Info

Summary

Articles Overview and Summaries - Theories of Marketing (6314M0185Y)
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January 2025

2024/2025
This article consists of a clear overview of all articles. It is a great tool to have a great overview of what has been said, what is the goal per article and the main take away. The perfect way to study with all the different articles discussed.
merlijnborst
$12.30 More Info

Summary

Complete Summary Theories of Marketing
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November 2024

2024/2025
I got an 8,2/10 for the final exam. This is a summary of all lectures including knowledge clips, articles and research questions.
hannahvicto
$19.93 More Info

Summary

Theories of Marketing Summary Lectures and All Article - Grade 8.8/10
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October 2024

2023/2024
This is a course of the master Business Administration: Digital Marketing track at the UvA. This summary contains all the information to get a good grade for the exam. It covers all important sections, lectures, and articles. The exam is split into 5 topics. All topics are explained in the summary. Good luck!
jackiebekema
$9.88 More Info

Class notes

Theories of Marketing Reading Questions & Answers - UvA BA Master's
Available in bundle

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March 2024

2023/2024
Available in bundle
Theories of Marketing: weekly reading questions and answers (relevant for exam open-questions). Bundle: Theories of Marketing Summary from year 2023/2024 (BA Master's UvA).
uvabusinessadministration
$12.91 More Info

Class notes

Theories of Marketing Summary 2024/2025 - UvA BA Master's - Grade 7/10
Available in bundle

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(3)

5.0

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March 2024

2023/2024
Available in bundle
Very up to date detailed notes that include all lectures, q&a's, and literature: articles. I also have a bundle with answers to reading questions & answers. Check it out and good luck :)
uvabusinessadministration
$19.32 More Info

Class notes

Theories of Marketing - Knowledge clips + articles
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March 2023

2022/2023
This summary includes all articles and knowledge clips and discusses some of the lectures.
aimeearp
$7.87 More Info

Exam (elaborations)

COMPREHENSIVE Exam summary of Theories of Marketing (TOM) 6314M0185Y
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January 2023

2022/2023

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This document contains lecture notes+knowledge clips+ some articles
Imge
$7.25 More Info