Advertising & Consumer Psychology

Elaborate summary of all mandatory articles. Can be used for the course Advertising & Consumer Psychology of the Master Communication Science at the University of Twente. Includes all articles provided by the professor. More articles were provided for the lessons which you did not need to know extensively for the exam. A longer summary of all articles can also be found on my account. Mandatory articles may change each year. Can also be used at other universities that use the same articles.

Elaborate summary of all articles. Can be used for the course Advertising & Consumer Psychology of the Master Communication Science at the University of Twente. Includes all articles provided by the professor. Not all articles are mandatory for the exam. A shorter summary of all mandatory articles for the 2B 2023 exam can also be found on my account. Mandatory articles may change each year. Can also be used at other universities that use the same articles.