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the psychology of Selling and Advertising

Universiteit Leiden (UL)

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Essays Economic and Consumer Psychology Leiden

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    Essays Economic and Consumer Psychology Leiden

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Essay 1> An audience of one: Behaviorally targeted ads as implied social labels. Essay 2 > Goal-attribute compatibility in consumer choice.

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    Essay 1> An audience of one: Behaviorally targeted ads as implied social labels. Essay 2 > Goal-attribute compatibility in consumer choice.

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  • Essay 1> An audience of one: Behaviorally targeted ads as implied social labels. Essay 2 > Goal-attribute compatibility in consumer choice.
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Product positioning . seminar presentation

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    Product positioning . seminar presentation

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    January 2021
    2018/2019
  • How to position a product_ Strategies and insights
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Essay 1> motional brand attachment and brand personality: The relative importance of the actual and the ideal self. essay 2> utilitarian over hedonic qualities

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    Essay 1> motional brand attachment and brand personality: The relative importance of the actual and the ideal self. essay 2> utilitarian over hedonic qualities

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  • emotional attachment to the brand . motional brand attachment and brand personality: The relative importance of the actual and the ideal self. References Malär, L., Krohmer, H., Hoyer, W. D., Nyffenegger, B. (2011). Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self. Journal of Marketing, 75, 35-52. References Dhar, R., & Wertenbroch, K. (2000). Consumer choice between hedonic and utilitarian goods. Journal of Marketing Research...
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The psychology of selling and advertising impulse buying and brand loyalty.

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    The psychology of selling and advertising impulse buying and brand loyalty.

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  • humour’s distraction properties inhibit the formation of negative brand associations (BA), secondly, it favours positive BA by eliciting positive emotions (Strick, Holland, Van Baaren, & Van Knippenberg, 2012). Essay 2: Considerations for positive evaluations before even buying References Šeinauskienė, B., Maščinskienė, J., & Jucaitytė, I. (2015). The relationship of happiness, impulse buying and brand loyalty. Procedia-Social and Behavioral Sciences, 213, 687-693. Shah, S. S....
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Target Audience. essay 1> An audience of one: Behaviorally targeted ads as implied social labels. ). essay 2 Goal-attribute compatibility in consumer choice.

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    Target Audience. essay 1> An audience of one: Behaviorally targeted ads as implied social labels. ). essay 2 Goal-attribute compatibility in consumer choice.

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  • Target Audience. essay 1> An audience of one: Behaviorally targeted ads as implied social labels. ). essay 2 Goal-attribute compatibility in consumer choice.
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