Tilburg University (UVT) • Msc Marketing Management

Summary of the Harvard reading for digital media exam, did my best to cover all the important things and included a list of key terms at the end. also includes the important exhibits.

All-in-one summary

Summary of the web-clips and cases discussed in the lectures (marketing channel management fall 2022)

Lessons are little bit chaotic and hard to follow, did my best to make it very clear.

Complete summary of all lectures of Brand Management 2022 - Msc Marketing Magement

Complete summary of all theory that will be part of the exam Marketing Channel Management for 20-10-2022 Msc Marketing Management Tilburg University 2022

Lecture notes including the topics: Introduction, Segmentation and targeting, Market share and market size, Advertising and sales force, Competition & Scenario. Included cases: Ontela PicDeck, E-Comics & Altius Golf and the Fighter Brand. Lectures given by Jan Klein at Tilburg University, Master Program Marketing Management

Lecture notes including the topics: Attention, Increasing (in)voluntary attention, Increasing processing fluency, Attention and attitude functions, A dual system approach to persuasion, Cognitive persuasion, Affect, Affective persuasion & Affect regulation. Lectures given by Anick Bosmans at Tilburg University, Master Program Marketing Management

Summary of the content used for the course "marketing communication" at Tilburg University for the Master Program Marketing Management. The summary consist of chapter 3 and 4 of the book: Marketing Communications A European Perspective.

Lecture in Conjoint Analysis