Market Assessment

This is a summary of all lectures given for the course Market Assessment including notes. Additionally, the summary also includes several exam practice questions and all notes on the knowledge clips associated.

This summary contains all the information needed to pass the Market Assessment course, including lecture slides, lecture notes, and the literature.

Provides all lecture notes from the lectures given by Deleersnyder in Market Assessment.

Provides an in-depth summary of the lectures, weblectures, readings and tutorials of the course Market Assessment given by Deleernsyder. This provides all material to study for your exam. Good luck!

Provides an in-depth summary of the obligated readings for the course Market Assessment given by professor Deleersnyder in 2022-2023.

Lecture notes including the topics: Introduction, Segmentation and targeting, Market share and market size, Advertising and sales force, Competition & Scenario. Included cases: Ontela PicDeck, E-Comics & Altius Golf and the Fighter Brand. Lectures given by Jan Klein at Tilburg University, Master Program Marketing Management

Complete lecture summary of Market Assessment 2022

This is a summary of the course Market Assessment. It includes all the exam material (lectures, cases and tutorials). Subjects: - Introduction to market assessment - Segmentation & targeting - Framework solving cases - Market share & market size - Advertising & sales force - Competition & scenario

Marketing Assessment lecture notes with additional explanations. (lectures 2018)