Marketing summary

Saxion Hogeschool (Saxion)

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Philip Kotler, John T. Bowen

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Summary

Marketing for Hospitality and Tourism chapter 1,2,6,8,9,10,12,13,14,16
2.6

(7)

2.6

15

28

April 2016

2015/2016
Summary of the book Marketing for Hospitality and Tourism, it is not a summary of the entire book but of the following chapters: 1,2,6,8,9,10,12,13,14 and 16. When I didn't understand the summary in the book completely I added some more information so this summary is a combination of the original summary and additional information and also some information I received during classes. I passed the exam the first try!
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