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Rijksuniversiteit Groningen (RUG) • MSc Marketing Intelligence

Latest uploads for MSc Marketing Intelligence at Rijksuniversiteit Groningen (RUG). Looking for MSc Marketing Intelligence notes at Rijksuniversiteit Groningen (RUG)? We have lots of notes, study guides and study notes available for MSc Marketing Intelligence at Rijksuniversiteit Groningen (RUG).

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Courses MSc Marketing Intelligence at Rijksuniversiteit Groningen (RUG)

Notes available for the following courses of MSc Marketing Intelligence at Rijksuniversiteit Groningen (RUG)

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
B
  • Brand and Product management 1
C
  • Consumer Psychology EBM074A05 2
  • Customer Management EBM075A05 1
D
  • Data Science and Marketing Analytics 1
  • Digital Marketing Intelligence 1
M
  • Marketing Communication 2
  • Marketing Research Methods 1
R
  • Retail Marketing 1
  • Retail Marketing EBM880A05 1
S
  • Strategic Marketing 2

Latest notes & summaries Rijksuniversiteit Groningen (RUG) • MSc Marketing Intelligence

Brand and Product management lectures
(0)
$6.58

An extensive summary of all the lectures for the course Brand and Product Management (MSc Marketing) at the University of Groningen.

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  • Summary
  •  • 34 pages's • 
  • by marketingstudent94 • 
  • uploaded  15-05-2019
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    Rijksuniversiteit Groningen 
    •
     Brand and Product management

Marketing Communication lectures
(0)
$7.13

An extensive summary of all the lectures for the course marketing communication (MSc Marketing) at the University of Groningen. It is including what is mentioned in the lecture by the professors. I had a 8,9 for my exam.

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  • Summary
  •  • 24 pages's • 
  • by marketingstudent94 • 
  • uploaded  15-05-2019
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    Rijksuniversiteit Groningen 
    •
     Marketing Communication

Marketing Communication book
(0)
$4.93

An extensive summary of the book for the course marketing communication (MSc Marketing) at the University of Groningen.

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  •  Book
  • Summary
  •  • 12 pages's • 
  • by marketingstudent94 • 
  • uploaded  15-05-2019
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    Rijksuniversiteit Groningen 
    •
     Marketing Communication

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    The Psychology of Advertising • Bob M. Fennis, Wolfgang Stroebe•  ISBN 9781848723061

Summary Data Science and Marketing Analytics, Master Marketing Intelligence
(0)
$4.49
4x  sold

Summary consisting of 4 parts: Part 1: Databases and data retrieval Part 2: Data cleaning and missings Part 3: Machine learning Part 4: Data visualization

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  •  Package deal
  • Summary
  •  • 17 pages's • 
  • by carmen_dekrosse • 
  • uploaded  26-01-2019
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  •  

    Rijksuniversiteit Groningen 
    •
     Data Science and Marketing Analytics

  •  

    Marketing Intelligence Master
    • By
     carmen_dekrosse

Summary of lectures and notes Digital marketing intelligence RUG
(2)
$4.49
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A summary of lectures 1-6 (slides and notes) of Digital Marketing Intelligence

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  •  Package deal
  • Summary
  •  • 19 pages's • 
  • by carmen_dekrosse • 
  • uploaded  09-01-2019
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  •  

    Rijksuniversiteit Groningen 
    •
     Digital Marketing Intelligence

  •  

    Marketing Intelligence Master
    • By
     carmen_dekrosse

Articles for strategic marketing
(0)
$4.82
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13 articles for the course Strategic Marketing summarized - Reasoning about competitive reactions: evidence from executives (Montgomery, Moore & Urbany, 2005) - First-mover (dis) advantages: retrospective and link with the resource-based view (1998) Lieberman & Montgomery - Should firms spend more on R&D and advertising during recessions (2011) Srinivasan, Lilien & Sridhar - Double jeopardy revisited Ehrenberg, Goodhardt, Barwise (1990) - Brand portfolio strategy and firm performance, Morga...

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  •  Package deal
  • Summary
  •  • 24 pages's • 
  • by carmen_dekrosse • 
  • uploaded  07-01-2019
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    Rijksuniversiteit Groningen 
    •
     Strategic Marketing

  •  

    Marketing Intelligence Master
    • By
     carmen_dekrosse

Summary articles Consumer psychology
(0)
$4.82
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Summaries of 22 articles which are required reading for consumer psychology for the Master Marketing. Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006. Leliveld, M.C. & Risselada, H. (2017) Dynamics in charity donation decisions: Insights from a large longitudinal data set. Science Advances, 3(9), e1700077. Arnold, M.J. & Reynolds, K.E. (2003). Hedonic shopping motivations. J...

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  •  Package deal
  • Summary
  •  • 32 pages's • 
  • by carmen_dekrosse • 
  • uploaded  07-01-2019
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i x
  •  

    Rijksuniversiteit Groningen 
    •
     Consumer Psychology

  •  

    Marketing Intelligence Master
    • By
     carmen_dekrosse

Summary Ted Talks 2018-2019
(0)
$3.29

Summary of the three Ted Talks used in the course

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  • Summary
  •  • 2 pages's • 
  • by marcvaneck • 
  • uploaded  29-12-2018
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  •  

    Rijksuniversiteit Groningen 
    •
     Consumer Psychology

Summary Strategic Marketing 2017/2018
(0)
$4.92
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Summary of all lectures of Strategic Marketing 2017/2018. Good luck with preparing for your exam!

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  • Summary
  •  • 46 pages's • 
  • by vincentmalkema • 
  • uploaded  30-10-2017
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  •  

    Rijksuniversiteit Groningen 
    •
     Strategic Marketing

Summary Marketing Research Methods 2017/2018
(0)
$4.92
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While studying for my exam I made this summary of all lecture slides for Marketing Research Methods 2017/2018. Good luck with your exam! Passed the exam with 7.8.

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  • Summary
  •  • 94 pages's • 
  • by vincentmalkema • 
  • uploaded  30-10-2017
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    Rijksuniversiteit Groningen 
    •
     Marketing Research Methods