Rijksuniversiteit Groningen (RUG) • MSc Marketing Analytics and Data Science
Latest uploads for MSc Marketing Analytics and Data Science at Rijksuniversiteit Groningen (RUG). Looking for MSc Marketing Analytics and Data Science notes at Rijksuniversiteit Groningen (RUG)? We have lots of notes, study guides and study notes available for MSc Marketing Analytics and Data Science at Rijksuniversiteit Groningen (RUG).
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Courses MSc Marketing Analytics and Data Science at Rijksuniversiteit Groningen (RUG)
Notes available for the following courses of MSc Marketing Analytics and Data Science at Rijksuniversiteit Groningen (RUG)
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Digital Marketing Intelligence EBM079B05 3
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Digital transformation strategy EBM212A05 2
Latest notes & summaries Rijksuniversiteit Groningen (RUG) • MSc Marketing Analytics and Data Science
Summary of lectures given last semester
- Summary
- • 36 pages's •
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Rijksuniversiteit Groningen•Digital Marketing Intelligence
Preview 4 out of 36 pages
Summary of lectures given last semester
I only studied this and i passed with a 8.8
- Class notes
- • 56 pages's •
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Rijksuniversiteit Groningen•Digital Marketing Intelligence
Preview 4 out of 56 pages
I only studied this and i passed with a 8.8
Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) - Exploring the effects of what (product) and where (website) characteristics on online shopping behavior (Mallapragada et al., 2016) - Path to purpose? How online customer journeys differ for hedonic versus utilitarian purchases (Li et al., 2020) - Online display advertising for CPG brands: (when) does it work? (Van Ewijk et al., 2021) -...
- Summary
- • 41 pages's •
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Rijksuniversiteit Groningen•Digital Marketing Intelligence
Preview 4 out of 41 pages
Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) - Exploring the effects of what (product) and where (website) characteristics on online shopping behavior (Mallapragada et al., 2016) - Path to purpose? How online customer journeys differ for hedonic versus utilitarian purchases (Li et al., 2020) - Online display advertising for CPG brands: (when) does it work? (Van Ewijk et al., 2021) -...
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- Other
- • 443 pages's •
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Rijksuniversiteit Groningen•Digital transformation strategy
Preview 4 out of 443 pages
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All notes from lecture 1 to 6
- Class notes
- • 40 pages's •
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Rijksuniversiteit Groningen•Digital transformation strategy
Preview 4 out of 40 pages
All notes from lecture 1 to 6