Rijksuniversiteit Groningen (RUG) • Marketing Management Msc
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Courses Marketing Management Msc at Rijksuniversiteit Groningen (RUG)
Notes available for the following courses of Marketing Management Msc at Rijksuniversiteit Groningen (RUG)
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Managing Customer Experience and Value EBM075B05 1
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Marketing Communication EBM078A05 1
Latest content Rijksuniversiteit Groningen (RUG) • Marketing Management Msc
Summary of all 7 MCEV lectures including the guest lecture by mr. Schnorrer. (= All exam material excl. the papers)
- Summary
- • 29 pages's •
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Rijksuniversiteit Groningen•Managing Customer Experience and Value
Preview 2 out of 29 pages
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Summary of all 7 MCEV lectures including the guest lecture by mr. Schnorrer. (= All exam material excl. the papers)
With this, I got an 8.7! 
 
This comprehensive summary includes notes from all lectures and additional information from the book Psychology of Advertising. In the document, you will find the lecture notes supplemented with some information from the book and, at the end of each week, additional information from the book that did not appear in the lecture. Ideal for students preparing for the Marketing Communication exam. 
 
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With this document I got 8.7! 
 
This comprehensive summary contai...
- Book
- Summary
- • 37 pages's •
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Rijksuniversiteit Groningen•Marketing Communication
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The Psychology of Advertising • Bob M Fennis, Wolfgang Stroebe• ISBN 9780367346393
Preview 4 out of 37 pages
Getting your document ready...
With this, I got an 8.7! 
 
This comprehensive summary includes notes from all lectures and additional information from the book Psychology of Advertising. In the document, you will find the lecture notes supplemented with some information from the book and, at the end of each week, additional information from the book that did not appear in the lecture. Ideal for students preparing for the Marketing Communication exam. 
 
/ 
 
With this document I got 8.7! 
 
This comprehensive summary contai...