Marketing Research for E&BE
Rijksuniversiteit Groningen (RuG)
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Samenvatting Marketing Research Malholtra EBB085A05
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Samenvatting Marketing Research Malholtra EBB085A05 
Malhotra, Naresh K., Marketing Research – An Applied Orientation, 7th global edition, Pearson, 2019. ISBN 978-1292265636. 
 
Lilien, Gary L., Rangaswamy, A., and De Bruyn, A., Principles of Marketing Engineering and Analytics, 3rd edition, DecisionPro, 2017. ISBN 978-0985764821.
I got 8.4 using this document during the digital exam.
Summary for the course Marketing Research for E&BE. Contains all required readings from the book.
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