Radboud Universiteit Nijmegen (RU) • Master Marketing

Latest uploads for Master Marketing at Radboud Universiteit Nijmegen (RU). Looking for Master Marketing notes at Radboud Universiteit Nijmegen (RU)? We have lots of notes, study guides and study notes available for Master Marketing at Radboud Universiteit Nijmegen (RU).

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Courses Master Marketing at Radboud Universiteit Nijmegen (RU)

Notes available for the following courses of Master Marketing at Radboud Universiteit Nijmegen (RU)

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Consumer behavior MANMMA024 9

International Brand Management MAN-MMA035A 12

Marketing & Innovation MAN-MMA026 11
Marketing Performance MAN-MMA025 10
Methodology for Marketing and Strategy Research MAN-MMA032A 3
Methodology in Marketing and Strategy Research MSMR032a 1

Latest content Radboud Universiteit Nijmegen (RU) &bullet; Master Marketing

Summary clips and exam preparation MMSM

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Summary of all clips that were presented in the course on the four topics. The clips are written down more clearly to help you understand the subject better and prepare yourself for the assignments and the exam. Next to the information several exam questions are made to help with the preparation of the exam and to test your knowledge.

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Summary
• 12 pages's •
by KasRongen •
uploaded 2021

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Radboud Universiteit Nijmegen
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Methodology For Marketing And Strategy Research

Summary Pogacar et al. (2021) Is Nestle a Lady? The Feminine Brand Name Advantage

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Comprehensive summary of the article. Brand new article so it does not appear in other summaries.

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Summary
• 6 pages's •
by joostlanghout •
uploaded 2021

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Radboud Universiteit Nijmegen
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International Brand Management
Bundel artikelen International Brand Management 2021 (missen in andere sv)
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joostlanghout

Summary of Steenkamp et al. (2010): A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products

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Comprehensive summary of the article. Missing in almost all summaries

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Summary
• 7 pages's •
by joostlanghout •
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Radboud Universiteit Nijmegen
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International Brand Management
Bundel artikelen International Brand Management 2021 (missen in andere sv)
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joostlanghout

Summary Kara (2018): We share; we connect: how shared brand consumption influences relational brand connections

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Comprehensive summary of the article. Missing in almost all summaries

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Summary
• 5 pages's •
by joostlanghout •
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Radboud Universiteit Nijmegen
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International Brand Management
Bundel artikelen International Brand Management 2021 (missen in andere sv)
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joostlanghout

Summary Malär et al. (2011) Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

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Article Summary. Covers all the important information.

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Summary
• 5 pages's •
by joostlanghout •
uploaded 2021

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Radboud Universiteit Nijmegen
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International Brand Management
Bundel artikelen International Brand Management 2021 (missen in andere sv)
• By
joostlanghout

Nenonen et al. (2019): Capabilities for market-shaping: triggering and facilitating increased value creation.

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Missing in many summaries. Has been described in detail so you don't miss out on the core of the article. Of course, you can reduce this yourself, but you will not lose the essential parts of the article (such as the way the sample is composed).

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Summary
• 6 pages's •
by joostlanghout •
uploaded 2021

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Radboud Universiteit Nijmegen
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Marketing & Innovation
Missing articles Marketing & Innovation (Nenonen, Eliens and Mani et al.)
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Article of Eliens et al. (2018): Rational versus intuitive gatekeeping: escalation of commitment in the front end of NPD,

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Article is missing in many summaries. Described extensively, You don't miss any of the key points of the article

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Summary
• 6 pages's •
by joostlanghout •
uploaded 2021

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Radboud Universiteit Nijmegen
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Marketing & Innovation
Missing articles Marketing & Innovation (Nenonen, Eliens and Mani et al.)
• By
joostlanghout

Samenvatting Mani et al.onsumer resistance to innovation in services: challenges and barriers in the Internet of Things era

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Summary
• 7 pages's •
by joostlanghout •
uploaded 2021

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Radboud Universiteit Nijmegen
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Marketing & Innovation
Missing articles Marketing & Innovation (Nenonen, Eliens and Mani et al.)
• By
joostlanghout

Artikel Balducci et al. Unstructured data in marketing

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Summary
• 6 pages's •
by joostlanghout •
uploaded 2021

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Radboud Universiteit Nijmegen
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Marketing Performance
Marketing performance extra verplichte artikelen
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joostlanghout

Artikel: Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions

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Summary not in other summaries because new this year

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Summary
• 4 pages's •
by joostlanghout •
uploaded 2021

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Radboud Universiteit Nijmegen
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Marketing Performance
Marketing performance extra verplichte artikelen
• By
joostlanghout