Radboud Universiteit Nijmegen • Master Marketing
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Courses Master Marketing at Radboud Universiteit Nijmegen
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Latest notes & summaries Radboud Universiteit Nijmegen • Master Marketing
Artikel is niet te vinden in andere samenvatting
Is niet te vinden in andere samenvattingen want nieuw dit jaar
Summary not in other summaries because new this year
Summary of a mandatory article in the master marketing. Can't be found in other summaries because a new article this year.
Summary of the lectures of the course Marketing & Innovation at the Radboud University in Nijmegen. I myself completed this course with an 8.2, while the average grade for the exam was 6.7. Extensive notes of all lectures, complemented by the main take-aways of literature.
Summary of all IBM mandatory articles. Also the articles that were no longer needed at the last are in it, these titles are highlighted in red.
Summary of H1 through 14 of the book strategic brand management for the course International Brand Management for the master marketing at Radboud University. Chapters are all exam relevant.
Summary of all the lectures & articles based on the book: Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. Exam grade with this summary: 8.5
Summary of all articles for the course marketing and innovation. Displayed on first page. Summary of all articles for the course marketing and innovation. Displayed on first page.
Summary of all articles and all lecture notes. List of articles included: Tripsas (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry. Hillebrand, Kemp, and Nijssen (2011) Customer orientation and future market focus in NSD. Workman Jr, John P. (1993) Marketing’s limited role in new product development in one computer systems firm. Evanschitzky, Heiner, Martin Eisend, Roger J. Calantone, and YuanyuanJiang (2...