Radboud Universiteit Nijmegen • Master Marketing
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Courses Master Marketing at Radboud Universiteit Nijmegen
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The lectures have been described mega extensively up to the examples. “almost” literally transcribed. It is also indicated which items are important for the exam and which parts you need to know. 
*Up to lecture 7. Through these lectures I got a 8.0. 

The document contains a summary of the article of Eliëns (2018), Rational versus intuitive gatekeeping: escalation of commitment in the 
front end of NPD. The full article has been summarized. The summary has been writen in such a way that is easy to read and contains all the main findings of the article.
The summary contains two summaries of the articles of Lei et al 2000: Negative spillover in brand portfolios: exploring the antecedents of asymmetric effects, and Aaker et al 2008: The brand relationship spectrum, the key to the brand architecture challenge.
Summary of all clips that were presented in the course on the four topics. The clips are written down more clearly to help you understand the subject better and prepare yourself for the assignments and the exam. Next to the information several exam questions are made to help with the preparation of the exam and to test your knowledge.
Comprehensive summary of the article. Brand new article so it does not appear in other summaries. 

Comprehensive summary of the article. Missing in almost all summaries
Comprehensive summary of the article. Missing in almost all summaries
Article Summary. Covers all the important information.
Missing in many summaries. Has been described in detail so you don't miss out on the core of the article. Of course, you can reduce this yourself, but you will not lose the essential parts of the article (such as the way the sample is composed).
Article is missing in many summaries. Described extensively, You don't miss any of the key points of the article