Radboud Universiteit Nijmegen (RU) • Master Marketing

This summary gives an overview of each article mentioned by the professor. All the articles can be found in the roadmap again. Each article is very concise summarized with all the important details on one page. All articles that are connected or have the same topic are linked by colors.

This summary consists of all the lectures given by the professor and each article mentioned. All the articles are summarized and are added to the fitting lecture. Also the view of the professor on each article is written down and what to study for the exam.

This summary consists of all the articles in a very concise way. Each article is summarized in a very precise manner, to show all the important details on one page. Next to that, all articles are linked by colors.

This summary gives an overview of each article mentioned by the professor. All the articles can be found in the roadmap again. Each article is very concise summarized with all the important details on one page. All articles that are connected or have the same topic are linked by colors.

Summary of all the essential chapters of the book of Consumer Behavior in a very concise way.

This is an overview (in table form) of all the key terms (with explanations) and most important concepts of Chapters 1-10 + 17 from the book 'Consumer Behavior' by Hoyer, Macinnes, and Pieters (7th edition), used for the course Consumer Behaviour 2023/2024 (Radboud University).

This document is a comprehensive summary of all of the required/mandatory articles needed for the marketing performance course of the marketing masters program (2022/2023). The articles are summarized by discussing the most important aspects for the exam, being the conceptual model, results, (managerial) implications, and conclusions. Below is a list of all the articles discussed in this summary. Article 1: Katsikeas et al. (2016) - Assessing performance outcomes in marketing Article 2: K...

The lectures have been described mega extensively up to the examples. “almost” literally transcribed. It is also indicated which items are important for the exam and which parts you need to know. *Up to lecture 7. Through these lectures I got a 8.0.

The document contains a summary of the article of Eliëns (2018), Rational versus intuitive gatekeeping: escalation of commitment in the front end of NPD. The full article has been summarized. The summary has been writen in such a way that is easy to read and contains all the main findings of the article.

The summary contains two summaries of the articles of Lei et al 2000: Negative spillover in brand portfolios: exploring the antecedents of asymmetric effects, and Aaker et al 2008: The brand relationship spectrum, the key to the brand architecture challenge.