Radboud Universiteit Nijmegen • master business administration
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Summary of the course marketing & innovation based on all lectures (including examples).
This document contains a list with definitions and relevant information and threshold values for all the key terms of the four analyses (Factor Analysis, (M)AN(C)OVA, Regression Analysis and PLS with SEM) of the course MMSR. All the terms that are covered in the lectures, literature and assignments are included. For every analysis there is a table with threshold values included.
Summary of the literature of SSBM
All the important key words for the exam with the thresholds they have to meet.
- Author scored a 10 on the exam - A total overview of all obligatory topics for MMSR; based on the key glossary terms of the chapters from Hair and the video clips, I have made an overview per topic. Every topic has some theoretical background listed, whereafter the analysis process is depicted. Following are the rules and tresholds for certain values. Lastly, some important and meaningful pictures/figures from the book are displayed.
Short but conclusive summary of all 18 articles of the course Marketing and Innovation for the masters Marketing and Innovation & Entrepreneurship
Summary of the following articles: • Tripsas, Mary (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry, Strategic Management Journal, 18, 119-142. Hillebrand, Bas, Ron G.M. Kemp, and Edwin J. Nijssen (2011) Customer orientation and future market focus in NSD, Journal of Service Management, 22(1), 67-84. • Workman Jr, John P. (1993) Marketing’s limited role in new product development in one computer systems fir...
In this document, all the lectures have been elaborated in detail. In addition, the videos associated with each module have been worked out in detail. The questions that are asked have been dealt with. In short, in this comprehensive document you will find all the information needed to learn the exam as best as possible.
Summary containing all 20 required articles for the exam Innovation and Entrepreneurship in Context! I appreciate positive reviews :)
Summary Advanced Research Methods Part A, part of the Master Business Administration. Includes everything for the exam (Lectures, chapters book Symon, G. & Cassell, C. Qualitative Organizational Research: Core Methods and current challenges. Chapters: 2, 12, 22, 19, 17, 20, 26, 23, 24, 5, 6. & Article Langley, A. & Abdallah, C.)