Marketing Performance

Radboud Universiteit Nijmegen (RU)

Here are the best resources to pass Marketing Performance. Find Marketing Performance study guides, notes, assignments, and much more.

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Summary

Marketing Performance summary of the 14 core articles.
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October 2025

2025/2026
The 14 articles in this summary have each been summarized in a clear, structured table format. Every table provides a concise yet complete overview of the article’s core logic, including its main idea or research question, theoretical foundation, conceptual model, key findings, and managerial implications. Together, these summaries allow for a quick but thorough understanding of how each study is built up and how it contributes to the broader Marketing Performance literature.
MStudent3
$6.39 More Info

Summary

Summary Articles - Marketing Performance
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September 2025

2024/2025
This summary gives an overview of each article mentioned by the professor. All the articles can be found in the roadmap again. Each article is very concise summarized with all the important details on one page. All articles that are connected or have the same topic are linked by colors.
vyneegilissen
$10.19 More Info

Summary

Summary, Lectures & Articles - Marketing Performance: MAN-MMA025
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September 2025

2024/2025
This clear and concise summary covers all the essential theories, models, and cases from the Marketing Performance course. It explains complex concepts in an easy-to-understand way, saving you time while helping you focus on what really matters for the exam. With this summary, you’ll be well-prepared to the master key topics, including the important model of Katsikeas. Perfect for students who want to study efficiently and pass the course with confidence.
thomasdenotter2000
$7.40 More Info

Summary

Marketing Performance - Practice Questions (MAN-MMA025)
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October 2024

2024/2025
In this document, practice questions have been created for the 14 articles for Marketing Performance. For each article there is a table with a number of practice questions that cover the most important topics of the article. All conceptual models of the articles have also been added. By practicing/learning these questions you will be well prepared for your exam.
MStudent3
$7.40 More Info

Summary

Summary for the Marketing Performance exam
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November 2022

2022/2023
This document is a comprehensive summary of all of the required/mandatory articles needed for the marketing performance course of the marketing masters program (2022/2023). The articles are summarized by discussing the most important aspects for the exam, being the conceptual model, results, (managerial) implications, and conclusions. Below is a list of all the articles discussed in this summary. Article 1: Katsikeas et al. (2016) - Assessing performance outcomes in marketing Article 2: K...
Vincee7
$12.35 More Info

Package deal

Marketing performance extra verplichte artikelen
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October 2021
Alle artikelen die niet in de andere samenvattingen staan. INCL BALDUCCI (geüpload 21/10/21)
joostlanghout
$17.31 More Info

Summary

Artikel: Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions
Available in bundle

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October 2021

2021/2022
Available in bundle
Summary not in other summaries because new this year
joostlanghout
$5.56 More Info

Summary

Samenvatting artikel Real-Time Brand Reputation Tracking Using Social Media Rust et al (2021)
Available in bundle

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October 2021

2021/2022
Available in bundle
Summary of a mandatory article in the master marketing. Can't be found in other summaries because a new article this year.
joostlanghout
$5.56 More Info