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  3. Consumer behavior (MANMMA024)

Consumer Behavior

Radboud Universiteit Nijmegen (RU)

Here are the best resources to pass Consumer Behavior. Find Consumer Behavior study guides, notes, assignments, and much more.

Popular textbooks

Consumer Behavior

Consumer Behavior

Wayne D. Hoyer, Deborah J. Macinnis

4 documents

Consumer Behavior

Consumer Behavior

J. Paul Peter, Jerry C. Olson

2 documents

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Consumer behavior - Summary book chapters (short)

  • Consumer behavior - Summary book chapters (short)

  • Summary • 19 pages • 2025
  • Summary of all the essential chapters of the book of Consumer Behavior in a very concise way.
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Overview of Key terms and Concepts Consumer Behaviour ch1-10 +17 (book) Overview of Key terms and Concepts Consumer Behaviour ch1-10 +17 (book)

  • Overview of Key terms and Concepts Consumer Behaviour ch1-10 +17 (book)

  • Summary • 24 pages • 2023
  • This is an overview (in table form) of all the key terms (with explanations) and most important concepts of Chapters 1-10 + 17 from the book 'Consumer Behavior' by Hoyer, Macinnes, and Pieters (7th edition), used for the course Consumer Behaviour 2023/2024 (Radboud University).
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Master Marketing

  • Master Marketing

  • Package deal • 4 items • 2020
  • Vier verplichte vakken samenvattingen 2019-2020 (blok 1&2). Zonder het Methodology vak. Zonder keuzevakken van blok 3.
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Practice questions multiple choice open per chapter Consumer Behavior Practice questions multiple choice open per chapter Consumer Behavior

  • Practice questions multiple choice open per chapter Consumer Behavior

  • Interview • 53 pages • 2019
  • In this document you will find endless practice questions that you can use for the Consumer Behavior exam. Both multiple choice and open questions the answers. They are categorized by chapter, just like in the ordinary exam (of Consumer Behavior at Radboud University). Good luck!
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Consumer Behavior Summary (Book, Articles, and Lectures) Consumer Behavior Summary (Book, Articles, and Lectures)

  • Consumer Behavior Summary (Book, Articles, and Lectures)

  • Summary • 55 pages • 2019
  • Available in package deal
    • Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1,2,3,4,5,6,7,8,9,10, and 17 Articles: Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. Fransen...
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Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 17 | 7th edition Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 17 | 7th edition

  • Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 17 | 7th edition

  • Summary • 48 pages • 2018
  • Summary of the book 'Consumer Behavior' of Hoyer, Macinnes and Pieters (7th edition), used for the course Consumer Behavior 2018/2019 (Radboud University). Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 17 are included.
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Summary Consumer Behavior Articles (2018/2019)

  • Summary Consumer Behavior Articles (2018/2019)

  • Summary • 32 pages • 2018
  • Summary of all the articles of the Consumer Behavior course (2018/2019). The following articles are included: Brinol et al (2015), Fransen et al (2015), MacInnis et al (1991), Hung et al (2017), Cacioppo et al (2018), Garnett et al (2014), Evans (2008), Evans and Stanovic (2013), Thaler and Sunstein (2008), Benartzi et al (2017) and Velema et al (2018).
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Consumer Behavior book resume (Schiffman & Wisenblit)

  • Consumer Behavior book resume (Schiffman & Wisenblit)

  • Summary • 31 pages • 2017
  • Chapters 1tm9 and 14 and 15, summarized.
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SALE! ALL-IN-ONE BUNDLE MASTER MARKETING

  • SALE! ALL-IN-ONE BUNDLE MASTER MARKETING

  • Package deal • 6 items • 2017
  • This all-in-one bundle includes: Summary Customer Behavior Peter & Olson 9th edition Summary Articles Customer Behavior (2016-2017) Summary Articles Marketing Performance (2016-2017) Summary Articles International Brand Management (2016-2017) Summary Articles Marketing & Innovation (2016-2017) Mindmap summary Methodology for Mark. & Str. Research
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