Consumer Behavior

Radboud Universiteit Nijmegen (RU)

Here are the best resources to pass Consumer Behavior. Find Consumer Behavior study guides, notes, assignments, and much more.

Wayne D. Hoyer, Deborah J. Macinnis

4 documents

J. Paul Peter, Jerry C. Olson

2 documents

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Summary

Consumer behavior - Summary book chapters (short)
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September 2025

2024/2025
Summary of all the essential chapters of the book of Consumer Behavior in a very concise way.
vyneegilissen
$6.38 More Info

Summary

Overview of Key terms and Concepts Consumer Behaviour ch1-10 +17 (book)
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October 2023

2023/2024
This is an overview (in table form) of all the key terms (with explanations) and most important concepts of Chapters 1-10 + 17 from the book 'Consumer Behavior' by Hoyer, Macinnes, and Pieters (7th edition), used for the course Consumer Behaviour 2023/2024 (Radboud University).
britjes
$4.92 More Info

Package deal

Master Marketing
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March 2020
Vier verplichte vakken samenvattingen 2019-2020 (blok 1&2). Zonder het Methodology vak. Zonder keuzevakken van blok 3.
TessaS98
$19.75 More Info

Interview

Practice questions multiple choice open per chapter Consumer Behavior
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November 2019

2019/2020
In this document you will find endless practice questions that you can use for the Consumer Behavior exam. Both multiple choice and open questions the answers. They are categorized by chapter, just like in the ordinary exam (of Consumer Behavior at Radboud University). Good luck!
bedrijfskundesamenvatting
$5.55 More Info

Summary

Consumer Behavior Summary (Book, Articles, and Lectures)
Available in bundle

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November 2019

2019/2020
Available in bundle
Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1,2,3,4,5,6,7,8,9,10, and 17 Articles: Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. Fransen...
TessaS98
$6.15 More Info

Summary

Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 17 | 7th edition
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October 2018

2018/2019
Summary of the book 'Consumer Behavior' of Hoyer, Macinnes and Pieters (7th edition), used for the course Consumer Behavior 2018/2019 (Radboud University). Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 17 are included.
Kimtewoerd96
$6.15 More Info

Summary

Summary Consumer Behavior Articles (2018/2019)
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October 2018

2018/2019
Summary of all the articles of the Consumer Behavior course (2018/2019). The following articles are included: Brinol et al (2015), Fransen et al (2015), MacInnis et al (1991), Hung et al (2017), Cacioppo et al (2018), Garnett et al (2014), Evans (2008), Evans and Stanovic (2013), Thaler and Sunstein (2008), Benartzi et al (2017) and Velema et al (2018).
Kimtewoerd96
$6.15 More Info

Package deal

SALE! ALL-IN-ONE BUNDLE MASTER MARKETING
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August 2017
This all-in-one bundle includes: Summary Customer Behavior Peter & Olson 9th edition Summary Articles Customer Behavior (2016-2017) Summary Articles Marketing Performance (2016-2017) Summary Articles International Brand Management (2016-2017) Summary Articles Marketing & Innovation (2016-2017) Mindmap summary Methodology for Mark. & Str. Research
rosalieverkerk
$13.58 More Info