Nyenrode Business Universiteit (NYENRODE) • Business Administration

This document is a complete and comprehensive summary of the chapters in the book: digital marketing by Chaffey (11th edition) ISBN: 9781292241579.

This is a comprehensive and complete summary of all lectures for the course international Business for the study Business Administration on Nyenrode Business University. Every lecture, chapters from the book Global Business Today (ISBN: 9781260088373) are covered as study material. This summary provides lecture notes and additional notes from the book that were not covered during the lecture.

This summary describes the six different types of financial markets: namely the stock market, fixed income market, money market, commodities, derivatives, and foreign exchange market. Also in this summary mutual funds, hedge funds and pension funds are described and compared. Moreover, this summary describes the limits of market efficiency.

This summary describes the relationship between risk and return in financial context. Moreover, the deeper into the Beta which is often used by investment companies. It also describes the market portfolio. The Capital Asset Pricing Model is analyzed in this summary and criticized.

This summary describes in a broad context, the determination of the Net Present Value (NPV), and analyzes and criticized the Beta which is often used by investment companies.

This summary contains the different financial choices on which companies have the role of a financial manager in additional processes. Also describes this summary agency problems and opportunity cost.