Marketing Communications

Hogeschool Utrecht (HU)

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Marketing Communications

Patrick De Pelsmacker, Maggie Geuens

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Marketing Communications

Professor John R Rossiter, Mr. Larry Percy

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Summary Marketing Communications
Summary • 33 pages • 2020

I follow the direction 'international' in year 4 of the HBO Communication course. This is an English summary of the book Marketing Communications by John R. Rossiter, Larry Percy and Lars Bergkvist. It contains the chapters: 1,2,3,4,5,8,9,12. According to my teacher, these were the most important chapters for the exam. In English: I am following the course 'international' in year 4 of the study Communication. This is an English summary of the book Marketing Communications by John R. Rossite...