Marketing

Hogeschool Arnhem en Nijmegen (HAN)

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Fundamentals of Marketing

Paul Baines, Chris Fill

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English Summary Fundamentals of Marketing , ISBN: 9780198748571 Marketing HAN

Summary

English Summary Fundamentals of Marketing , ISBN: 9780198748571 Marketing HAN
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June 2022

2021/2022
Summary of chapters 1,2,4,5,6,8 and 10 from the book fundamentals of marketing. The structure is constructed by the learning objectives per chapter. The italicized paragraph right after the objective announcement is the short summary of the covered materials and the answer to the learning objectives.
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