Hanzehogeschool Groningen (HANZE) • International Business and Management Studies

This document contains a summary of 'Principles of Marketing'. It covers chapter 1,3,10,11,14,15,16,17. It's summarized from more then 600 pages to 70 pages.

This comprehensive chapter-by-chapter summary is tailored specifically for students at Hanze University Groningen preparing for the CAB7: ICB (International and Cross-cultural Behavior) exam. The summary breaks down: Key theories, models, and examples Cultural dimensions, leadership styles, negotiation strategies Cross-cultural management challenges and responses Essential terms, reflection questions, and practical insights Each section includes clear overviews, cultural comparisons, a...

marketing summary of chapters 1,3,7,10,11,14,15,16,17

This summary covers all the chapters needed for the CAB7 exam

Provides in-depth summary of chapter 4. topics include depreciation methods (straight-line, double-declining balance - MACRS), Cash Flow Statement (cash inflows and outflows), cash budget, sales forecast

Provides in-depth summary of chapter 5. topics include future value ( ordinary annuity, annuity due, lump sum), present value ( ordinary annuity, annuity due, lump sum), loan amortization

Provides in-depth summary of chapter 1. topics include Maximize Shareholder Wealth, Maximize Profit, Limited liability, legal forms.

Provides in-depth summary of chapter 9. topics include Cost of Long-Term Debt, Cost of Preferred Stock, Cost of Common Stock, Weighted Average Cost of Capital

Provides in-depth summary of chapter 11. topics include REPLACEMENT VERSUS EXPANSION DECISIONS, SUNK COSTS AND OPPORTUNITY COSTS, Project Cash Flows, Finding the Initial Investment, Finding the Operating Cash Flows, Finding the Terminal Cash Flow, Net Cash Flows.

Provides in-depth summary of chapter 6. topics include Interest Rates and Required Returns, Yield Curves, yield to maturity (YTM), Expectations Theory, Liquidity Preference Theory, Market Segmentation Theory etc