Consumer Behavior & Marketing Actions
Erasmus Universiteit Rotterdam (EUR)
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Summary
Summary (Entire Course): CM2062 Consumer Behaviour & Marketing Action
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4.0(3)4.01673January 20192018/2019
- A full summary of the course CM2062 Consumer Behaviour & Marketing Action, including all chapters required for reading from Solomon (2017), articles and all lecture notes (examples included).
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