Imagineering
BUAS
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Exam (elaborations)
Exam Material Imagineering Year 1
BUAS
Imagineering
This is a summary of all material provided for the leisure management exam in Imagineering. It includes lectures, workshops, knowledge clips and the whole reader (excerpts from "The Experience Economy" by Pine&Gilmore, "Imagineering" by Nijs&Peters, "Concepting" by Rijkenberg, "Experiential Marketing" and "There is no business that's not show business" by Schmitt, "The Experience Economy: a new perspective" by Boswijk, "Creativity today" by Byttebier, "Virtuele Tomaten en Conceptuele Pindakaas" ...
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